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Why You're Going About Business Planning Wrong

Businessman pressing a Value concept button.

It’s the time of year when CEOs, business owners and executives alike are considering growth. Whether 2015 was a down year or revenues were significantly up over last year, you can never ever stop considering how to grow your company.

Why is this important? Because your competitors are constantly thinking about how they can grow their business, and taking some of your market share is likely at the top of their list.

You can never ever stop considering how to grow your company.

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Here’s the thing though. Many of the CEOs are going about growth in the wrong way.

Over the next few weeks I want to share with you some ideas to help you create plans to ensure that 2016 is your biggest year yet. As a starting point however I wanted to bring up a point that I’ve discussed before – customer value.

You see it really doesn’t matter what you think is the best method to grow your business because you aren’t the customer. Business growth results ultimately from three fundamental components:

1. What customers value in your products/services today.

2. What customers will value in your products/services tomorrow.

3. What customers value in products/services that you do not provide, but that are complimentary.

In this brief video I outline the concept of customer value, specifically how you need to position customer value in order to frame your business for growth.

Click here to watch video

When you’re done, take a minute to review some additional resources in order to help you in your planning for 2016:

 

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