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When to Change Your Corporate Culture

Corporate Culture

I was recently working with one of my San Francisco Bay Area executive coaching clients - a senior vice president in a Silicon Valley high tech company. We discussed when to change the culture of his company.

My executive coaching client and I further discussed how the culture that got them to where they are won’t get them different results. I am coaching my client on how help company leaders can shift the way people think and act to create a new culture.

When to Change the Culture

How do you know if your current culture needs to be changed?

Most companies could use a few improvements in the way people think and act. These shifts may be necessary because of needed improvements in performance, anticipation of a large change initiative or a change in the business environment.

By definition, your culture produces your results. You cannot expect your current culture to produce new results. It may not be a bad culture; it simply isn't what’s needed if you want different results.

Shifts in culture are required anytime you want people to think and act in new ways to achieve new outcomes. Most of the time, they don’t involve a total transformation, but rather a transition to new cultural norms.

Remember that cultures are powerful, and persistent, and that people are entrenched in their habits and work routines. If you want to achieve new or different results, you will need to create a new culture. To do so, you must define the needed shifts in the way people think and act so they can create new experiences that will translate into new beliefs and actions.

Are you working in a professional services firm or other organization where executive coaches provide leadership development to grow emotionally intelligent leaders? Does your organization provide executive coaching for leaders who need to create a new culture? Enlightened leaders tap into their emotional intelligence and social intelligence skills to create a high performance culture.

One of the most powerful questions you can ask yourself is “Do we need to change the way people think and act to change our company culture?” Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their peak performance leadership development program.

Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help you create a culture where all employees are fully engaged. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders. Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252.

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