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Monthly tips to improve the business and practice of members of The Society for the Advancement of Consulting, LLC - Issue #71: August, 2009

Monthly tips to improve the business and practice of members of the Society for Advancement of Consulting, LLC

Heading into the fourth quarter of the year (it's coming!):

  1. Organize your marketing materials around issues that are important for the first half of 2010.
  2. Take a look at other web sites and blogs. Are you minimally competitive and, preferably, distinct, even if not cutting edge? These are your credibility tools.
  3. What are your specific plans to take intellectual capital our of your head and translate it into intellectual property that can be purchased?
  4. Whom would you like to add to your circle of friends, advisors, mastermind groups, and so on? How will you approach them?
  5. What do you need to abandon that is producing low or no ROI in your: associations, reading, travels, relationships, development, clients, etc.?
  6. Is there someone or something you think can really help you but the "timing has never been right." Make it right in the near future.
  7. Spend at least 70 percent of your efforts working on the assumption that the economic recovery isn't coming but has already begun.
  8. Are your photos, bio, awards, copyrights, trademarks, brands and so on up to date, reflective of your value next year, and representing you well?
  9. Have you mapped out your vacations for 2010 yet and put them on your calendar so that you can plan around them?
  10. If you're not better off than last year at this time, why is that and what you can change? Don't spend time blaming external sources or conditions.
  11. What do you need to read, personally and/or professionally, that you've "never gotten around to"? Buy it and start it.
  12. What can you do to help someone or some group? If you are not volunteering time and/or money, find some people who need your help and begin providing it.
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