How to promote your consulting work when you're speaking at a conference or meeting:

• Use phrases such as, "When I was working with Bank of America on succession planning, we found that...."
• Use modifiers, such as, "I've been a coach and consultant for 15 years, and my experience is...."
• In response to a question, say, "Let me take of my speaker's hat and put on my consulting hat...."
• Have handouts that clearly identify you as a consultant.
• Ensure that your introduction stipulates that you are a consultant, and tell your introducer to read it verbatim.
• If it's an interactive session, offer to demonstrate a typical consulting approach for a volunteer in the audience.
• Present or handout something like "How to find a great consultant" or "The Ten Rules for A Successful Consulting Engagement."
• Direct people to your web site for more information, and ensure that it prominently positions you as a consultant.
• In your conversations before and after your talk, specify that you are a consultant and that these kind of speeches or talks are a consequence of your consulting work.
• Provide a high-content, pragmatic talk, not an empty "rah-rah" piece of puff. Remember that you're there to attract business, not to be liked, receive standing ovations, or high ratings on the "smile sheets."

You really ought to read "SHAM: How the self-help movement made America helpless."