I've just conducted a follow-up here in London for some of my Shameless Promotion Workshop grads, and here is a consensus list of what they've been doing to successfully increase their visibility and dramatically gain business:?
- Improved web sites, as credibility statements, to state-of-the-art?
- Created book proposals, sought and obtained agents and book contracts?
- Obtained board positions with trade associations and non-profits?
- Issued monthly or more frequent press releases?
- Begun teleconference series?
- Contacted trade association executive directors for speaking engagements?
- Published manuals and booklets?
- Created and/or increased usage of blogs, podcasts, and videos?
- Put video testimonials on their sites and blogs?
- Set up meeting with prospects while traveling for clients?
- Analyzed and approved strategy as appropriate (the all HAVE a strategy)?
- Become more assertive is seeking referrals from diverse sources
- Created lunch seminars to attract prospects?
- Became objects of interest by hosting symposia?
- Given up long-time business that was unprofitable or distracting?
- Creating new brands or sub-brands