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Monthly tips to improve the business and practice of members of The Society for the Advancement of Consulting, LLC - Issue #78: March, 2010

Monthly tips to improve the business and practice of members of the Society for Advancement of Consulting, LLC

I've just conducted a follow-up here in London for some of my Shameless Promotion Workshop grads, and here is a consensus list of what they've been doing to successfully increase their visibility and dramatically gain business:?

  • Improved web sites, as credibility statements, to state-of-the-art?
  • Created book proposals, sought and obtained agents and book contracts?
  • Obtained board positions with trade associations and non-profits?
  • Issued monthly or more frequent press releases?
  • Begun teleconference series?
  • Contacted trade association executive directors for speaking engagements?
  • Published manuals and booklets?
  • Created and/or increased usage of blogs, podcasts, and videos?
  • Put video testimonials on their sites and blogs?
  • Set up meeting with prospects while traveling for clients?
  • Analyzed and approved strategy as appropriate (the all HAVE a strategy)?
  • Become more assertive is seeking referrals from diverse sources
  • Created lunch seminars to attract prospects?
  • Became objects of interest by hosting symposia?
  • Given up long-time business that was unprofitable or distracting?
  • Creating new brands or sub-brands
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