- Do you have a profile of what your highest potential prospective buyers look like?
- Do you know what they read?
- Do you know what events they attend?
- Do you know who influences them?
- Do you have products and services appealing to them which are easy to access and little or no cost?
- Do you regularly (at least weekly) ask for referrals from people who know them and interact with them?
- Do you produce intellectual property of high appeal to them
- Do you create brands which draw them to you?
- Do you create high-end, unique opportunities and experiences for them?
- Do you regularly review all of the above?
You can't afford to say "no" to any of those 10 questions if you want to build a thriving business.