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Monthly tips to improve the business and practice of members of The Society for the Advancement of Consulting, LLC - Issue #75: December, 2009

Monthly tips to improve the business and practice of members of the Society for Advancement of Consulting, LLC
  1. Travel first class and stay in nice hotels. Charge you client for coach and Marriotts, but generate enough business so that you can readily absorb your upgrades to a better lifestyle. If you treat yourself like a success, you'll be a success. Break into that cycle unilaterally.
  2. Buy a great phone/PDA device that enhances your productivity while traveling. I've never seen anything close to the versatility and power of the iPhone, but suit yourself.
  3. Upgrade your web site and/or blog so that someone who is referred to it immediately says, "This is a class act and a thought leader, and I must have personal access to their wisdom." Most consultant's web sites are rather shabby sales attempts, and most blogs lack energy and insight.
  4. Buy yourself a new suit, shoes, and accessories. Make sure you have a great pen to pull out when needed.
  5. Select a powerful developmental experience and enroll or register. Use credit if you have to and pay it back over time from the increased business you will generate. (You must spend money to make money, not wait until you make money to spend it.) Credit is there for confident people to access when needed. It is a sign of strength, not weakness.
  6. Hire a graphics artist (or art student) to upgrade your image. Are your colors, fonts, and layouts modern and stylish? Hint: If your promotional materials use mostly rectangular boxes, or templates with the same photo on top of each one, you need some artistic help.
  7. Get your ego pumped up and serviced. Stop using a phone system that pretends you're a large company, or that has to "find" you. Stop using a virtual assistant to make appointments when you can pick up the phone yourself and be both more professional and efficient.
  8. Obtain testimonials from present and past clients. Write to those who have not provided them and simply ask. Call it your holiday present if you must. Testimonials are the coinage of our realm, and the take the place of phone systems that pretend we're too important to readily reach. 
  9. Buy yourself time. Real wealth is discretionary time. Build your 2010 calendar now, starting with vacations, family commitments, special occasions, and so forth. Then construct your business priorities carefully around them. Take control of you fate, which is perhaps the greatest gift you can give yourself.
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