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Values at Work

Values are an organization's key guiding principles, fundamental beliefs and expected behaviors. Values help to create a high performing corporate culture, and are critical to supporting the organization's mission ensuring that its vision is ultimately achieved. They are the basis for decision-making as well as program design, and adherence to them requires continuous reinforcement.

Ideally our values effectively guide what we say and do. Often we hear values imbued in phrases or quotes such as:  “Do unto others as you would have them do unto you”.  Nordstroms is famous for their customer service and their slogan, “Our customers are always right”.   

A value declaration of an organizational entity can lead to the creation and execution of key policies.  For example, “We are an equal opportunity employer” implies certain types of behaviors in the selection, promotion, and development of employees. 

Employees have certain values, but many times their values evolved from experiences in the distant past and many people have not thought much about them. It is as if they are on autopilot when it comes to their values.

 What does a high performer look like in terms of values and ethics? 

Top performers have reflected about their values and are clear about them.  They understand that other people may have different core values than they do, they speak up appropriately on matters where their values are relevant, and they are consistently guided by their values.

 What are the signs that a person may be relatively unskilled in terms of knowing and applying their values at work, or have a mismatch between their values and their work situation?

1. Their values may be significantly different than the values of the organization.

2. They may have adiminished concern for values of others; may set his or her own rules to the extent that they often make others uncomfortable.

3. They may not be consciusly aware of their own values, and how they come across to others.

4. Values are seen by others as self-serving rather than caring about the team or greater good.

5. They have a reputation for not “walking their talk”.

Are you working in a company where executive coaches provide leadership development to help leaders put their vlaues into action? Does your organization provide executive coaching for leaders who need to build a company culture built on trust and shared vlues? Transformational leaders tap into their emotional intelligence and social intelligence skills to create a more fulfilling future.

One of the most powerful questions you can ask yourself is “Am I a transformational leader who inspires individuals and organizations to achieve their highest potential, flourish at work, experience elevating energy and achieve levels of effectiveness difficult to attain otherwise?” Emotionally intelligent and socially intelligent organizations provide executive coaching to help leaders create a culture where respect and trust flourish.

Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-i 2.0, Hogan Lead, CPI 260 and Denison Culture Survey can help leaders nurture values-based conversations in the workplace. You can become an inspiring leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

Working Resources is a San Francisco Bay Area executive coaching and leadership development firm helping innovative companies and law firms develop emotionally intelligent and mindful leaders.

...About Dr. Maynard Brusman

Dr. Maynard Brusman

Consulting Psychologist and Executive Coach|
Trusted Advisor to Executive Leadership
Emotional Intelligence & Mindful Leadership Expert

I coach leaders to cultivate clarity, creativity, focus, trust, and full engagement in a purpose-driven culture.

Dr. Maynard Brusman is a consulting psychologist and executive coach. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies select and develop emotionally intelligent leaders. 

Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica.

 “Maynard Brusman is one of the foremost coaches in the United States. He utilizes a wide variety of assessments in his work with senior executives and upper level managers, and is adept at helping his clients both develop higher levels of emotional intelligence and achieve breakthrough business results. As a senior leader in the executive coaching field, Dr. Brusman brings an exceptional level of wisdom, energy, and creativity to his work.” — Jeffrey E. Auerbach, Ph.D., President, College of Executive Coaching

The Society for Advancement of Consulting (SAC) awarded rare "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

Are you an executive leader who wants to be more effective at work and get better results?

Did you know that research has demonstrated, that the most effective leaders model high emotional intelligence, and that EQ can be learned? It takes self-awareness, empathy, and compassion to become a more emotionally intelligent leader. 

Emotionally intelligent and mindful leaders inspire people to become fully engaged with the vision and mission of their company.  Mindfulleadership starts from within.

I am a consulting psychologist and executive coach. I believe coaching is a collaborative process of providing people with the resources and opportunities they need to self manage, develop change resiliency and become more effective. Utilizing instrumented assessments - clients set clear goals, make optimal use of their strengths, and take action to create desired changes aligned with personal values.

I have been chosen as an expert to appear on radio and TV, MSNBC, CBS Health Watch and in the San Francisco Chronicle, Wall Street Journal, USA Today, Time, Forbes and Fast Company.

Over the past thirty-five years, I have coached hundreds of leaders to improve their leadership effectiveness.

After only 6 months, one executive coaching client reported greater productivity, and more stress resiliency helping her company improve revenues by 20%. While this may depend on many factors most of my clients report similar satisfaction in their EQ leadership competence leading to better business results.

You can choose to work with a highly seasoned executive coach to help facilitate your leadership development and executive presence awakening what’s possible. 

For more information, please go to, write to, or call 415-546-1252.

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