- Messaging & Positioning
- Programs & Process
- Marketing Team Development
Linda Popky, President of L2M Associates, Inc., specializes in helping clients improve the effectiveness of their marketing programs, processes and people by using their marketing resources as effectively and efficiently as possible.
L2M Associates helps clients improve their leverage to market by focusing on three key areas:
Individually, each of these is an important aspect of a corporate marketing strategy. Together, they are critical in determining how effective marketing efforts will be and, in turn, the degree of success of a marketing organization.
We help our clients develop a critical eye when it comes to understanding the value of marketing programs as a key business investment. We help them articulate and promote the added value Marketing provides within their organization, positioning the marketing team as a thought leader and key partner in contributing to the company’s bottom line.
Recently named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame, Linda J. Popky is a senior marketing professional, consultant, author, speaker and educator.
Linda's expertise includes corporate marketing/communications and messaging, marketing team development, sales training and support, channel/field marketing, industry/market development and product marketing. She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy and quality. Linda has a reputation for strong leadership and team management, as well as strategic program development and delivery skills.
Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty. She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy.
Linda is one of less than two dozen people worldwide certified to offer Alan Weiss's Private Roster™ Mentor program to consultants, entrepreneurs, and small business owners.
She is the Immediate Past President of Women in Consulting (WIC), a collaborative organization of nearly 500 seasoned professionals in more than 30 consulting specialties. Linda is also a member of the Society for the Advancement of Consulting (SAC), the Northern California Chapter of the Business Marketing Association and the National Association of Women Business Owners (NAWBO), and she has served on the planning committee for IMC Consultants Confab.
Linda serves as an advisor for the Astia business incubator (formerly the Women's Technology Cluster), and is a member of the Technology Committee for Astia's Annual Entrepreneurial Venture Conference. She is also a volunteer for Clean Tech Open.
In demand as a speaker for presentations and workshops for corporate, non-profit and professional associations, Linda has been quoted and featured in a variety of online and print publications, including Business Week, Fortune Small Business, Fast Company, the San Francisco Chronicle, the San Jose/Silicon Valley Business Journal, MarketingProfs.com, MarketingCrossing.com, American Venture Magazine, Marketing Matters with M7 Podcast, ConsultingCrossing.com, Small Business Technology Magazine, womensradio.com, Consultants Direct Newsletter, and the Fab Job Guide to Become a Business Consultant.
Linda is currently the Program Advisor for the Integrated Marketing Program at San Francisco State University's College of Extended Learning, where she teaches brand strategies. She is on the Advisory Board at the University of California Santa Cruz Extension in Silicon Valley, where she teaches sales and marketing courses, and she is an adjunct faculty member at West Virginia University's online Master's in Integrated Marketing Communications program. She has also been a featured panelist at the Stanford University Women's Leadership Conference.
Linda is the author of Marketing Your Career: Positioning, Packaging and Promoting Yourself for Success and Promoting Your Non-Profit: Using Marketing to Help Your Organization Success in Turbulent Times. She hosts the NorCal Business Marketing Association's Marketing Strategy Roundtables and her own MarketingThoughtLeadership.com podcast series.
Linda has a long standing passion for playing piano, particularly classical music. She and her family share their home with a small pack of Siberian Huskies.