Member Login

Leadership Character and the Greater Good – Character Matters

Leadership Character

My most effective executive coaching leadership clients know the “why” of their business. They are open, optimistic and forward thinking.

Emotionally intelligent leaders know that creating a workplace culture and climate where emotions are appropriately expressed increases engagement and productivity.  In order for people to be fully engaged and happy, they need to feel they are following leaders who inspire them emotionally.

Sustainable business success depends on honest and trustworthy leaders. Leaders must influence others to join a cause greater than making a profit or creating good products or services. They give employees reasons to believe in the company and its leadership ideals. They establish themselves as credible, trustworthy and unselfish role models who are looking out for the group and individual performers. They ask others to join “us,” without sacrificing their “me.”

Character Matters

Leaders should strive to get people on board and promote enthusiasm, but many miss the mark. Workplace statistics show that only 25 percent of employees are truly engaged.

Senior management’s goal is to develop an atmosphere of trust and generosity of spirit. When leaders give workers something they can believe in—a cause greater than the common good—they engage both hearts and minds.

From a psychological standpoint, most of us seek meaning in our lives, and many of us find it through our work. Leaders can facilitate this by communicating their own beliefs, passions and ideals.

Are you working in a professional services firm or other organization where executive coaches provide leadership development for high potential leaders? Does your organization provide executive coaching to help leaders develop an emotionally intelligent culture?  Enlightened leaders tap into their emotional intelligence and social intelligence skills to fully engage employees.

One of the most powerful questions you can ask yourself is “Do I effectively communicate my beliefs, passions and ideals?” Emotionally intelligent and socially intelligent organizations provide executive coaching for collaborative leaders who create sustainable businesses.

Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help you create a happy and prosperous business where everyone is motivated and fully engaged. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.
For more information, please go to, write to, or call 415-546-1252.

Subscribe to Working Resources Newsletter:
Visit Maynard's Blog:  
Connect with me on these Social Media sites.


Box 1009, East Greenwich, RI 02818
Phone: 401-884-2778
Fax: 401-884-5068
© Society for the Advancement of Consulting. All Rights Reserved. Web Site Design and Hosting by
WebEditor Design Services, Inc.