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During a recent TEC talk in Saskatchewan, I shared with CEOs the idea that profitable growth relies on our ability to bring new value to the marketplace continuously. After all it’s new value that attracts former customers; its new value that ensures loyalty of our existing customers and it’s new value that can help open up new markets.

However, the challenge is that being creative enough to continuously identify ways in which you can bring new value to the market can be overwhelming…unless you’ve tapped into three key areas in your business.

In this video I share some proven practices on how you can spark creativity to identify and bring bring new value to the market. It’s a short video, only 3 minutes, so make sure you take a moment to watch it!


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