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How to Harness the Power of Culture

The Power of Culture

I was recently working with one of my San Francisco Bay Area executive coaching clients - a senior executive in a professional services firm. We discussed how the right culture needed to be designed to create a desired future state.

My client’s firm is led by a leadership team that doesn’t like marketing and even more so sales, and is resistant to change. My client and I further discussed how the culture that got them to where they are won’t get them to where they need to be. I am coaching my client on how to shift the mindset of his leaders to embrace change and harness the power of a new culture.

Manage Your Culture

In Change the Culture, Change the Game, Tom Smith and Roger Connors write: “Either you manage your culture, or it will manage you.”

In simple terms, “culture” refers to how people think, act and get things done in your company. It is comprised of three components:

1.  Experiences, whichfoster beliefs

2.  Beliefs,which influence actions

3.  Actions,which produce results

Few managers excel at optimizing culture. While they’re aware of surveys that reveal two-thirds of employees are disengaged, they don’t know how to break down culture into readily identifiable components. They get lost in emotions, feelings, beliefs, soft skills and fuzzy thinking.

Optimizing your culture should command as much attention as performance metrics, operations, finances, sales and every other organizational discipline.

By harnessing the power of culture, you can change the game by growing faster than your competitors, surviving a bad economy, improving your value proposition and outperforming all previous metrics.

Are you working in a professional services firm or other organization where executive coaches provide leadership development to grow emotionally intelligent leaders? Does your organization provide executive coaching for leaders who need to create a more successful culture? Enlightened leaders tap into their emotional intelligence and social intelligence skills to create a high performance culture.

One of the most powerful questions you can ask yourself is “Do we need to shift our company culture to achieve a sustainable future?Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their peak performance leadership development program.

Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help you create a culture where all employees are fully engaged. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders. Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to, write to, or call 415-546-1252.

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