Heather Petersen

Heather Petersen is a partner in handl Consulting, a marketing consulting firm established in 2000 specializing in strategic and product marketing management for the high-tech industry. handl services include market analysis, competitive intelligence, customer research, marketing programs, sales enablement tools and marketing materials creation. handl's clients include some of the best names in the technology business such as Adobe Systems, Hewlett Packard and Macromedia among other high-tech leaders.
 
In addition to founding handl Consulting, Heather has several years of leadership experience in high-tech marketing as well as a background as a service professional at Price Waterhouse (now PricewaterhouseCoopers). She earned an M.B.A. in High-Tech Marketing and Management and has a B.A. in Psychology from The University of Texas, Austin.