Member Login

Genius or Genius-Maker? How Smart Leaders Bring Out the Best in People

Genius or Genius-Maker?
How Smart Leaders Bring Out the Best in People   

I’ve learned over the years that my most inspiring executive coaching leadership clients are congruent with how they feel and what they say. They get excited in my office telling me inspiring stories that engage their people. They are honest, humble, optimistic, and forward thinking.

Emotionally intelligent leaders know that creating a workplace culture and climate where emotions are appropriately expressed increases engagement and moves things forward.  In order for people to be fully engaged, they need to feel they are following trustworthy leaders who inspire them emotionally.      

According to surveys on engagement, most workers have greater capabilities, creativity, talent, initiative and resourcefulness than their jobs allow—or even require—them to use.

Other surveys reveal that most workers feel pressured to produce more with less.

These results are paradoxical: People are underutilized and overworked at the same time.

Fortunately, some leaders understand how to create genius within their teams: They bring out the best in people. They’re “genius-makers.”

So, how does one successfully make the shift from genius to genius-maker?

Leadership consultants Liz Wiseman and Greg McKeown explore this question in Multipliers: How the Best Leaders Make Everyone Smarter (HarperBusiness, 2010).

Producing More with Less

Wiseman and McKeown interviewed and assessed more than 150 leaders on their managerial practices. Their research sheds light on the important differences between the geniuses and the genius-makers:

  • It isn’t how much you know that matters, but the access you have to what other people know.
  • Team members should be smart, but success depends on how much of that intelligence you can draw out and put to use.

People who work for genius-makers say they give more than 100 percent of their energy and abilities (often citing 120 percent). Genius-makers encourage people to stretch their capabilities and “get smarter.” Conversely, those who work for non-genius-makers report giving only 20 to 50 percent on the job.

Many leaders tackle productivity challenges by hiring more people and achieving linear growth. Genius-makers extract the capabilities of the people already employed, achieving more with the same headcount.

The Mindset of Effective Leaders

Wiseman and McKeown divide leaders into two camps, based on the results they achieve: multipliers or diminishers.

Leaders are likely to act on one of two extreme beliefs:

1. Diminishing leaders believe their people will never be able to figure things out without explanation from a leader who provides all the answers.

2. Multiplying leaders believe their people are smart and can come up with solutions on their own.

The following table outlines the differences in these leaders’ approaches:


Diminisher’s Mindset

Multiplier’s Mindse

How would you manage talent?

I must closely supervise people if I want them to complete assigned tasks.

If I can identify people’s genius, I can watch them succeed on their own.


How would you motivate for outcomes?


Pressure increases performance.

People’s best ideas must be given, not taken.


How would you solve problems?

I need to have all the answers.

People get smarter by being challenged.


How would you run debates?

There are only a few people worth listening to.

With enough minds, we can figure it out.


How would you develop your people?

People will never be able to figure things out without me.

People are smart and will figure things out independently.

Leading like a multiplier requires more than mimicking the approaches described above. You must believe in your people’s capabilities and trust them to use their intelligence and creativity to develop their own solutions. Act as a guide instead of an expert to achieve buy-in and self-sufficiency.

5 Ways Leaders Diminish Others

Diminishers, who hog the spotlight and focus on ways to boost their careers, fall into five categories:

1. Empire Builders hoard resources and underutilize talent.

2. Tyrants create a tense environment that suppresses people’s thinking and capabilities.

3. Know-It-Alls issue directives that showcase how much they know.

4. Decision Makers make centralized, abrupt decisions that confuse the organization.

5. Micromanagers drive results through their personal involvement.

The 5 Disciplines of Genius-Makers

Multipliers follow five principles to bring out the best in people. Each allows workers to stretch so they can contribute greater effort and productivity.

1.    Attract and Optimize Talent: Be a Talent Manager

a. You attract the best people when you take full advantage of their strengths.

b. They subsequently let other talented people know about the benefits of working on your team.

c. Talented people seek opportunities to grow and appreciate your efforts.

2.    Create Intensity That Requires Best Thinking: Be a Liberator

a. You create an intense environment that demands people’s best thinking and work.

b. People flourish under the right amount of pressure and support to perform their best work.

c. You are empathetic, yet firm about expectations for high-quality work.

3.    Extend Challenges: Be a Challenger

a. You define an opportunity that causes people to stretch.

b. You give them freedom to make mistakes, learn from them and be creative.

c. Instead of giving people answers, you ask the right questions and then stay out of their way.

4.    Debate Decisions: Be a Debate Maker

a. You drive sound decisions through rigorous debate.

b. People own outcomes and participate in course corrections without blaming.

c. You challenge your people to ask the right questions and debate the true issues.

5.    Instill Ownership and Accountability: Be an Investor

a. You give other people ownership for results and invest in their success.

b. You hold high expectations across the organization, which leads people to hold themselves and each other accountable.

c. You provide the necessary resources for success.

Becoming a Genius-Maker

Instead of trying to perfect all five disciplines, create a development plan with your executive coach. Pick one key area of strength and develop it to a higher level.

Next, choose an area of weakness and strive to make improvements.

You needn’t excel in all five disciplines to be considered a multiplier who brings out the best in your people. You must, however, master two or three disciplines and be “good enough” in the remaining ones.

Are you working in a professional services firm or other organization where executive coaches provide leadership development for enlightened leaders? Does your organization provide executive coaching to help leaders develop an emotionally intelligent business environment?  Enlightened leaders tap into their emotional intelligence and social intelligence skills to fully engage employees.

One of the most powerful questions you can ask yourself is “Am I a smart leader bring out the best in people?” Emotionally intelligent and socially intelligent organizations provide executive coaching for collaborative leaders who are a genius or genius-maker .

Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help you create a happy and sustainable company or law firm where everyone is motivated and fully engaged. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to, write to, or call 415-546-1252.

Subscribe to Working Resources Newsletter:
Visit Maynard's Blog:  

Connect with me on these Social Media sites.



Box 1009, East Greenwich, RI 02818
Phone: 401-884-2778
Fax: 401-884-5068
© Society for the Advancement of Consulting. All Rights Reserved. Web Site Design and Hosting by
WebEditor Design Services, Inc.