| Erik M. Pelton & Associates, PLLC PO Box 100637 Arlington, Virginia 22210 Phone: 703-525-8009 Fax: 703-525-8089 Email: emp [at] tm4smallbiz [dot] com Web: http://www.tm4smallbiz.com 
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About Erik Pelton: Erik M. Pelton & Associates, PLLC, is a boutique intellectual property law firm providing trademark and copyright services at flat fee rates. Mr. Pelton’s business has grown such that in 2007 he represented clients in more than 300 trademark applications and more than 25 contested trademark oppositions or cancellations. The firm is built around the model of providing effective and high quality representation at a flat fee cost. We help clients build and protect successful and strong brands. Key Achievements:
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- Leveraging Your Brand’s Intellectual Property (PowerPoint) Enhance the value and protection of your business by creating and protecting trademarks and copyrights
- Protecting Your Trademarks: A Guide for Small Businesses Information about choosing, using, and protecting trademarks
Articles:
Top Trademark Trends of 2011
Submitted by Erik Pelton on December 13, 2011
Category: Marketing
2011 was a busy year for brand owners and those following the field of trademarks as trademark filings in the US increased and continued growth of the internet, social media platforms, and mobile applications impacts brand owners. Some of the biggest news stories of the year – from the passing of Steve Jobs to the “Occupy Wall Street” movement - also had trademark significance. Read on for more about top trademark stories of 2011 from Erik M. Pelton & Associates.
Content: to be free or not to be free?
Submitted by Erik Pelton on August 29, 2011
Category: Marketing
There is a growing debate in professional (including legal) communities as to whether and how much free content professionals should provide? Does providing free content make you a thought leader? Does it make your advice more valuable? Or does it dilute the value since so much information can be had at no cost?
Top Trademark Trends in 2010
Submitted by Erik Pelton on December 17, 2010
Category: Marketing
In 2010, many of the biggest news stories touched on the world of trademarks in some manner. Facebook and Apple were active taking steps to register and protect a variety of trademarks. But the most notable trademark story of 2010 was the release – and subsequent retraction – of a new GAP® logo. Here are the 10 most significant trends in trademarks for 2010...
Top Nine Trademark Application Mistakes
Submitted by Erik Pelton on November 20, 2010
Category: Marketing
If you plan to file a trademark application - and you should be registering trademarks to enhance the value of your brand - be aware of the following nine ways to make an error that could prevent the trademark from becoming registered or limit its effectiveness even if registered.
Trademark Tip: 5 Free Ways to Monitor Your Trademark
Submitted by Erik Pelton on August 24, 2010
Category: Marketing
Consistent monitoring of a business' trademarks has great value because quickly finding and addressing infringements costs less and generally strengthens your mark. Here are 5 free ways to monitor.
Brands Make Mistakes Too- remember ‘New Coke’?
Submitted by Erik Pelton on May 22, 2010
Category: Marketing
If a branding mistake is made, recovery is possible; Do not run and hide from the mistake — correct it and learn from it.
Identify Untapped Intellectual Property with a Trademark and Copyright Audit
Submitted by Erik Pelton on April 24, 2010
Category: Marketing
An audit of your intellectual property can unearth valuable intellectual property which has not been properly protected and which possess unrealized value for your marketing and brand.
5 Simple Ways to Protect Your Brand
Submitted by Erik Pelton on March 26, 2010
Category: Marketing
Brands are among any businesses' most valuable assets, here are five basic steps to strengthening your trademark protection.
Categories:
Small Business