Marketing

Category: Marketing

2011 was a busy year for brand owners and those following the field of trademarks as trademark filings in the US increased and continued growth of the internet, social media platforms, and mobile applications impacts brand owners. Some of the biggest news stories of the year – from the passing of Steve Jobs to the “Occupy Wall Street” movement - also had trademark significance. Read on for more about top trademark stories of 2011 from Erik M. Pelton & Associates.

Category: Marketing

There is a growing debate in professional (including legal) communities as to whether and how much free content professionals should provide? Does providing free content make you a thought leader? Does it make your advice more valuable? Or does it dilute the value since so much information can be had at no cost?

Category: Marketing

In 2010, many of the biggest news stories touched on the world of trademarks in some manner. Facebook and Apple were active taking steps to register and protect a variety of trademarks. But the most notable trademark story of 2010 was the release – and subsequent retraction – of a new GAP® logo. Here are the 10 most significant trends in trademarks for 2010...

Category: Marketing

If you plan to file a trademark application - and you should be registering trademarks to enhance the value of your brand - be aware of the following nine ways to make an error that could prevent the trademark from becoming registered or limit its effectiveness even if registered.

Category: Marketing

Consistent monitoring of a business' trademarks has great value because quickly finding and addressing infringements costs less and generally strengthens your mark. Here are 5 free ways to monitor.

Category: Marketing

If a branding mistake is made, recovery is possible; Do not run and hide from the mistake — correct it and learn from it.

Category: Marketing

Social media have totally invaded our environment, but is it ok to be antisocial?

Category: Marketing

An audit of your intellectual property can unearth valuable intellectual property which has not been properly protected and which possess unrealized value for your marketing and brand.

Category: Marketing

Brands are among any businesses' most valuable assets, here are five basic steps to strengthening your trademark protection.

Category: Marketing

If you haven't been on a college campus in awhile, let me tell you things have changed. But amidst all of the new technology, it's striking as to how many things are still the same.