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Purpose-Driven Leadership: The Bridge to What Truly Matters

Working Resources is a San Francisco Bay Area Executive Coaching Firm Helping Innovative Companies and Law Firms Assess, Select, Coach, Engage  and Retain Emotionally Intelligent Leaders; Executive Coaching; Leadership Development; Performance-Based Interviewing; Competency Modeling; Succession Management; Culture Change; Career Coaching and Leadership Retreats

Dr. Maynard Brusman
Consulting Psychologist and Executive Coach
Trusted Advisor to Senior Leadership Teams

Purpose-Driven Leadership:
The Bridge to What Truly Matters

Far from being touchy-feely concepts touted by motivational speakers, purpose and values have been identified as key drivers of high-performing organizations.

  • In Built to Last,  James Collins and Jerry Porras reveal that purpose- and values-driven organizations outperformed the general market and comparison companies by 15:1 and 6:1, respectively.
  • In Corporate Culture and Performance, Harvard professors John Kotter and James Heskett found that firms with shared-values–based cultures enjoyed 400% higher revenues, 700% greater job growth, 1,200% higher stock prices and significantly faster profit performance, as compared to companies in similar industries.
  • In Firms of Endearment, marketing professor Rajendra Sisodia and his coauthors explain how companies that put employees’ and customers’ needs ahead of shareholders’ desires outperform conventional competitors in stock-market performance by 8:1.

Leaders who have a clearly articulated purpose and are driven to make a difference can inspire people to overcome insurmountable odds, writes Roy M. Spence Jr. in It’s Not What You Sell, It’s What You Stand for.

“Life is short, so live it out doing something that you care about,” he writes. “Try to make a difference the best way you can. There’s an enormous satisfaction in seeing the cultural transformation that happens when an organization is turned on to purpose.”

While a well-designed strategy and its effective implementation are required for business success, neither inspires followers to maintain engagement during troubled times. Purpose must tap into people’s hearts and help them give their best when the chips are down.

In a company without purpose, people have only a vague idea of what they’re supposed to do. There’s always activity and busyness, but it’s often frenetic, disorganized and focused solely on short-term goals.

“Across organizations, nearly every survey suggests that the vast majority of employees don’t feel fully engaged at work, valued for their contributions, or freed and trusted to do what they do best,” reports Tony Schwartz in a recent  HBR.org blog post. “Instead, they feel weighed down by multiple demands and distractions, and they often don’t derive much meaning or satisfaction from their work. That’s a tragedy for millions of people and a huge lost opportunity for organizations.”

Leaders must clearly identify and articulate what truly matters:

· Why are we in business?

· What difference do we want to make in the world?

· What’s our most important purpose?

Finding a Business Purpose

A company’s purpose starts with its leaders and works its way through the organization. It shows up in products, services, and employee and customer experiences. An inspirational purpose often lies hidden, so review the following:

1. Revisit your organization’s heritage (past history).

2. Review successes. At what does the business excel?

3. Start asking “why?”

4. What won’t your organization do? Review false starts and failures.

5. Talk to employees.

6. Talk to top leaders.

7. Talk to high performers.

8. Talk to customers.

9. Follow your heart.

A purpose is informed by the world’s needs. When you build an organization with a concrete purpose in mind—one that fills a real need in the marketplace—performance will follow.

Ask the following questions:

·  Why does your organization do what it does?

·  Why is this important to the people you serve?

·  Why does your organization’s existence matter?

·  What is its functional benefit to customers and constituents?

·  What is the emotional benefit to them?

·  What is the ultimate value to your customer?

·  What are you deeply passionate about?

·  At what can you excel?

·  What drives your economic engine?

Mission statements used to have a purpose. The purpose was to force management to make hard decisions about what the company stood for. A hard decision means giving up one thing to get another. ~ Seth Godin, marketing expert

When a mission statement is well written, it serves as a declaration of purpose. But corporate mission statements are often little more than a descriptive sentence about products, aspirations or desired public perceptions. They’re more powerful when they clearly and specifically articulate the difference your business strives to make in the world.

Leaders who want to succeed should straightforwardly communicate what they believe in and why they’re so passionate about their cause, according to business consultant Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action (Portfolio, 2010).

Most people know what they do and how they do it, Sinek says, but few communicate why they’re doing it.

“People don’t buy what you do; they buy into why you do it,” he emphasizes.

The Bridge to What Matters

Great leaders like Martin Luther King Jr. and Walt Disney always communicated their “why”—the reasons they acted, why they cared and their future hopes. Great business leaders follow suit.  Apple’s Steve Wozniak thought everyone should have a computer and, along with Steve Jobs, set out to challenge established corporations’ status quo. Starbucks’ Howard Schultz wanted to create social experiences in cafés resembling those in Italy.

It’s up to you to build a bridge between the business’ purpose and your own values:

·  In what way can you make a difference through company products and services?

·  How can you express what truly matters in the work you do?

·  In what ways can you make a difference in the world through the people you work for and with?

When you share your greater cause and higher purpose, listeners filter the message and decide to trust you (or not). When listeners’ values and purpose resonate with your own, they are primed to become followers who will favorably perceive subsequent messages.

Working with a seasoned consulting psychologist and executive coach trained in emotional intelligence and incorporating instrumented assessments such as The Stress Profiler and EQ-i 2.0 can help your become more stress resilient.You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become happily engaged with the strategy and vision of the company.

About Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist and executive coach. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

Subscribe to Working ResourcesFREEE-mail Newsletter:
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E-mail: mbrusman@workingresources.com
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Five Golden Rules for Leadership

Working Resources is a  Strategic Talent Management and Executive Coaching Firm Helping Innovative Companies and Law Firms Assess, Select, Coach, Engage  and Retain Emotionally Intelligent Leaders; Executive Coaching; Leadership Development; Performance-Based Interviewing; Competency Modeling; Succession Management; Culture Change; Career Coaching and Leadership & Team Building Retreats

Dr. Maynard Brusman
Consulting Psychologist and Executive Coach
Trusted Advisor to Senior Leadership Teams

Subscribe to Working ResourcesFREEE-mail Newsletter:
http://www.workingresources.com
Visit Maynard’s Blog: http://www.workingresourcesblog.com
E-mail: mbrusman@workingresources.com
Voice: 415-546-1252

Connect with me on these Social Media sites.
http://twitter.com/drbrusman
http://www.facebook.com/maynardbrusman

http://www.linkedin.com/in/maynardbrusman

http://www.youtube.com/user/maynardbrusman

 

Five Golden Rules for Leadership

In The Leadership Code: Five Rules to Lead By, (Harvard Business Press, 2011) Dave Ulrich, Norm Smallwood and Kate Sweetman have distilled leadership into five core roles:

  1. Strategist—Leaders shape the future.
  2. Executor—Leaders make things happen.
  3. Talent manager—Leaders engage today’s talent.
  4. Human-capital developer—Leaders build the next generation.
  5. Personal proficiency—Leaders invest in their own development.

Having a framework for the most essential leadership skills will help you avoid quick fixes and business-book fads. While the scope of leadership may seem overwhelming, these five golden rules provide much-needed focus.

Rule 1: Shape the future.Answer the question “Where are we going?” for the people you lead. You not only envision the future, but help create it. You need to figure out where the organization must go to succeed, while pragmatically testing ideas against current resources.

Rule 2: Make things happen. Leaders focus on the question, “How can we ensure we’ll reach our goals?” You must translate strategy into action. You’ll need to transform plans for change into measurable results by assigning accountability, knowing which decisions to manage and which to delegate, and ensuring that teams work together effectively.

This means keeping promises to multiple stakeholders. It also means ensuring that systems are in place for others to perform with the support they need.

Rule 3: Engage today’s talent. You’re in charge of optimizing teams’ performance. You must answer the question, “Who goes with us on our business journey?” You need to know how to identify, build and engage talent for immediate results.

How can you bring out the best in people? Do you know which skills are required and where to find talent in your organization? How can you best develop and engage people?

Rule 4: Build the next generation. You must answer the question, “Who stays and sustains the organization for the next generation?” Just as talent managers ensure shorter-term results through people, human-capital developers make sure the organization has the longer-term competencies and people required for future strategic success.

Rule 5: Invest in yourself. Leaders must model what they want others to master. Leading others ultimately begins with yourself. You cannot expect to influence followers unless you invest time and energy on your personal proficiency, individual strengths, self-awareness, and emotional and social intelligence.

A Review of Leadership Theories

Leadership has evolved from the military models of centuries ago to contemporary theories of scientific management, situational leadership, servant leadership and other widely discussed styles.

Here’s a look at some traditional leadership theories, based on the key questions journalists ask to uncover a story: who, what, when, where, why and how.

1. Who is a leader?The image of a tall man in a dark suit, impeccably groomed, comes to mind. He is authoritative, with a firm handshake, warm smile and steady gaze. For a long time, leaders were sought for their physical traits: height, gender, heritage, education and speaking style. This approach proved to be based on false assumptions, but such prejudices still exist in the C-suites. Today, it’s called executive presence. The criteria have changed (somewhat), but people are still influenced by looks.
 

2.  How do leaders act? There are six distinct leadership styles, according to Daniel Goleman, Richard E. Boyatzis and Annie McKee, authors ofPrimal Leadership:Realizing the Power of Emotional Intelligence.

  • Directive: Immediate compliance. Giving orders, or telling someone what to do.
  • Visionary: Providing long-term direction and vision for employees. Inspiring action through personal and professional vision.
  • Affiliative: Creating harmony among employees and between the manager and employees. Fostering a harmonious environment
  • Participative: Building commitment among employees and generating new ideas. Collaborating to achieve a goal
  • Pace-setting: Accomplishing tasks to high standards of excellence. Setting high standards that challenge the team to keep up
  • Coaching: Long-term professional development of employees. Determining how to help people address their strengths and challenges. Creating a development plan to help them achieve their potential.

    In general, these styles define a leader by how he or she behaves. Do you “take charge” or “take care”? Leaders exhibit a preferred style, but the effective ones can be both soft and hard; they’re flexible in switching between managing tasks and caring about people.

3.  When and where do leaders focus on the person or task?This question relates to situational leadership. The appropriate leadership style depends on understanding situational context and specifics.

4.  What do leaders know and do?What are the key leadership competencies? What core body of knowledge, skills and values define successful leaders? In this leadership model, the focus is on both the situation and the business strategy.

5.  Why does leadership matter?Some leadership theorists have shifted away from competencies to focus on results. Leadership is about getting the right results in the right way. Leaders need to achieve a balanced scorecard of employee, customer, investor and organizational results to provide sustainable results.

Personal Proficiency

Leaders are learners, and their classroom is everywhere. We learn from our mistakes, successes, books, coworkers, bosses, friends and life itself.

Leaders know what matters to them. They inspire loyalty and goodwill in others because they  act with integrity and trust. They can be bold and courageous, while tolerating ambiguity, uncertainty and crises.

You are not solely defined by what you do or know. In fact, there’s a lot you don’t know about yourself because everyone has limited vision and blind spots. We err in thinking. We jump to conclusions. We have poor communication habits that could definitely improve.

Personal proficiency takes time, vigilance and help from others. If you’re not working with a mentor or executive coach, you’re missing out on one of the most effective ways to build proficiency.

Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their high performance leadership development program. Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help managers manage for progress. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252.

Subscribe to Working Resources Newsletter: http://www.workingresources.com
Visit Maynard's Blog: http://www.workingresourcesblog.com  

Connect with me on these Social Media sites.

http://twitter.com/drbrusman
http://www.facebook.com/maynardbrusman

http://www.linkedin.com/in/maynardbrusman

http://www.youtube.com/user/maynardbrusman

 

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How to Grow Your Future-Focus - You Can See Forever

How to Grow Your Future-Focus

Question for Discussion – How do you as a leader create the future?

I loved reading Steve Job’s biography and have recommended it to many of my clients and friends.  I was so inspired by his focus and passion. Mr. Job’s driven and perfectionistic personality motivated him to achieve greatness. Steve Job’s creativity and genius for creating products that invent the future is so inspiring. Oh Wow!

My executive coaching clients and I frequently have conversations about creativity and innovation. Mr. Jobs was a leader who could be very difficult, but he inspired people and teams to achieve what was thought impossible. He could be abrasive at times in his relentless pursuit of perfection. He might have been lacking in emotional intelligence, but created a world class company of “A” players who changed the world.

I’ve learned over a long leadership coaching career that some leaders are much more gifted than others in their ability to demonstrate the competency of visioning the future. Executive coaching can help enlightened leaders grow their future focus.

You Can See Forever

To become a better leader, or to be seen as a high-potential leader, spend more time in the future. At some point, a future focus will permeate your thinking and saturate your communications.

Everything you do and say will remind people of the future you want to create —for yourself, your colleagues, your customers and the organization. You will draw upon your past experiences, your core values and your guiding purpose.

You will become well-read about trends as you study the future and talk with other people about the exciting possibilities. There’s no doubt that we live in interesting times, and game-changing ideas, products and services are popping up all the time.

Being part of the future allows you to contribute to its creation. You can’t do that without taking time to develop your capacity to be future-focused. And you can’t become future-focused without discipline and action.

One of the best ways to expand your potential leadership abilities is to work with an executive coach, who can help you see what you don’t yet see. An experienced coach will stimulate your thinking and conversations about what’s possible.

Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their high performance leadership development program. Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help managers manage for progress. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252.

Subscribe to Working Resources Newsletter: http://www.workingresources.com
Visit Maynard's Blog: http://www.workingresourcesblog.com  

Connect with me on these Social Media sites.

http://twitter.com/drbrusman
http://www.facebook.com/maynardbrusman

http://www.linkedin.com/in/maynardbrusman

http://www.youtube.com/user/maynardbrusman

Categories: 

3 Ways to Grow Your Future-Focus

Question for Discussion – How do you as a leader grow your future-focus?

I was mesmerized by Steve Job’s biography. I was fascinated by his focus and passion. Mr. Job’s complex personality motivated him to achieve greatness. Steve Job’s creativity and genius for creating products that invent the future is so inspiring. Oh Wow!

My executive coaching clients and I frequently have conversations about creativity and innovation. Mr. Jobs was a leader who could be very difficult, but he inspired people and teams to achieve what was thought impossible. He could be abrasive at times in his relentless pursuit of perfection. He might have been perceived as lacking in emotional intelligence at times, but created a world class company of “A” players who changed the world.

I’ve learned over a long leadership coaching career that some leaders are much more gifted than others in their ability to demonstrate the competency of visioning the future. Executive coaching can help enlightened leaders grow their future focus.

There are three ways to expand your ability to become more future-oriented and hone your leadership effectiveness. In The Truth About Leadership (Jossey-Bass, 2010), Posner and Kouzes urge readers to spend time learning about the future through:

1. Insight

2. Outsight

3. Foresight

Insight: Explore Your Past

The exercise that follows will help you connect your past experiences and values with your current work. When you look backward, you can see farther ahead and imagine future possibilities.

Look for repeating themes in your life — the recurring messages that keep reminding you of what matters most. For younger leaders, there’s less past to recall; however, it’s still important to use the richness of your life experiences to uncover ideals.

Here are some questions to explore:

  • Identify the recurring theme in your life.
  • To which topic do you return again and again?
  • What story do you keep telling and retelling?

Search your past to find the theme. It will probably form the basis of your core values and higher purpose. When you know more about yourself, your dreams and your purpose, it will be easier to keep this information in mind each time you visualize the future.

Outsight: Imagine the Possibilities

To be a credible leader, you need to spend more time reading, thinking and talking about long-term possibilities. Develop the discipline to spend more time studying the future.

Establish a “future committee” dedicated to collecting ideas, articles, information and resources about trends affecting your organization. Track publications, both off- and online. Circulate these ideas to stimulate discussions and innovative thinking.

For example, The World Future Society recommends examination of six distinct business-trend categories:

1.  Demographics

2.  Economics

3.  Government

4.  Environment

5.  Society

6.  Technology

Improve your understanding of the world around you, not just in your industry. A game-changing product in an unrelated field could impact your customers and their need for your services. No one can afford to be short-term–oriented in a globally connected marketplace.

Foresight: Survival of the Optimists

“Optimists have a sixth sense for possibilities that realists can’t or won’t see.” ~ Warren Bennis, leadership professor

There is a dramatic difference between people who react to roadblocks with a sense of futility and pessimism and those who react with determination and optimism. Psychologist Martin Seligman has validated that the most successful business leaders are inspired by a sense of optimism.

Those who learn to be optimistic about life and work are far more likely to be successful than those who view a current event through the pessimist’s lens. Being optimistic doesn’t mean ignoring reality or the hardships required to get great results. Leaders can define a business reality, yet defy a negative verdict. By being optimists, leaders give people the hope, energy and strength needed to carry on.

The more you understand reality, the more prepared you are to endure hardships and adversity. Optimism, and a vision for what’s possible, supplies the energy to keep going, persist through challenges and come out on the other side.

One of the best ways to expand your potential leadership abilities is to work with an executive coach, who can help you see what you don’t yet see. An experienced coach will stimulate your thinking and conversations about what’s possible.

Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their high performance leadership development program. Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help managers manage for progress. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252.

Subscribe to Working Resources Newsletter: http://www.workingresources.com
Visit Maynard's Blog: http://www.workingresourcesblog.com  

Connect with me on these Social Media sites.

http://twitter.com/drbrusman
http://www.facebook.com/maynardbrusman

http://www.linkedin.com/in/maynardbrusman

http://www.youtube.com/user/maynardbrusman

Categories: 

Developing Future Focus - Sparking Energy for What Really Matters

Developing Future Focus

Question for Discussion – How do leaders in your company help people see their role in building a better future?

Developing Future Focus

I could not put Steve Job’s biography down.  I found it so fascinating because of his focus and passion, and the intense drive in his personality that motivated him to achieve greatness. Steve Job’s creativity and genius for creating products that invent the future is so inspiring. Oh Wow!

My executive coaching clients and I frequently have conversations revolved around innovation. Mr. Jobs was a leader who could be nasty, but who inspired people and teams to achieve the impossible. He could be brutal at times lacking in emotional intelligence, but created a world class company of “A” players.

I’ve learned over a twenty-five year coaching career that some leaders are much more gifted than others possessing the competency of visioning the future. Executive coaching can help enlightened leaders improve their capability to spark employees’ energy for what really matters.

Sparking Energy for What Really Matters

Here’s the problem: In tough economic times, everyone hunkers down on tactics.They focus on survival and results. Decisions become pragmatic. After a while, however, this short-term approach grinds us down, and we lose sight of the big picture.

In today’s difficult times, people need to be reminded of why they are doing what they do — and why it matters. This is when leaders can step up and make a difference. Leadership is more than encouraging high-performance; it’s about reminding people of what they are trying to build and why it matters.

Leading with Why

There are as many different formulas for leadership development as there are brands of cereals at your local supermarket.

Leaders who want to succeed should clearly communicate what they believe and why they’re so passionate about their cause, according to business consultant Simon Sinek, author of Start with Why: How Great Leaders Inspire Everyone to Take Action (Portfolio, 2010).

Most people know what they do and how they do it, Sinek says, but few communicate why they do what they do.

“People don’t buy what you do; they buy into why you do it,” he writes.

If you don’t know and cannot communicate why you take specific actions, how can you expect employees to become loyal followers who support your mission? Great leaders inspire us when they connect with our hearts and emotions, says Sinek, who presents his ideas on TED TV (http://www.ted.com/talks/lang/eng/simon_sinek_how_great_leaders_inspire_action.html).

Great leaders like Martin Luther King Jr. and Walt Disney always communicated their “why”—the reasons they acted, why they cared and their future hopes. Great business leaders follow suit:

  • Herb Kelleher, founder of Southwest Airlines, believes air travel should be fun and accessible to everyone.
  • Apple’s Steve Wozniak believes everyone should have a computer and, along with Steve Jobs, set out to challenge established corporations’ status quo.
  • Walmart’s Sam Walton believed all people should have access to low-cost goods.
  • Starbucks’ Howard Schultz wanted to create social experiences in cafés resembling those in Italy.

The Why of Apple

Steve Jobs and Steve Wozniak teamed up in their 20s to challenge a computer industry designed for large corporations. Wozniak saw the personal computer as a way to provide tools to the “little guy”—to give everyone the ability to perform the same functions with similar resources.

Steve Jobs had originally sold surplus electronic parts, but he was much more than a salesman. Jobs wanted to make his mark on the world, and he envisioned building a company as the best way to start a revolution.

In Apple’s first year, with only one product, Wozniak and Jobs brought in a million dollars in revenues.Year 2 produced $10 million in sales; year 4, $100 million. Within six years, Apple Computer was a billion-dollar company with more than 3,000 employees. The computer revolution was, indeed, established.

Jobs and Wozniak were not alone in their technological quest, nor were they the smartest or most experienced of the bunch. They actually had no leadership development training or executive coaches.

What made Apple remarkable was not its fast growth, nor its unique ideas about personal computers. Apple has repeated a pattern of success over and over again. Unlike any of its competitors, the company has challenged conventional thinking within numerous industries: computers, small electronics, music, mobile phones and broader entertainment categories.

Think about this:

1.  Revolutionary products in several fields

2.  Founders without any special powers or mystical influence over others

3.  No corner on hiring the most brilliant people

With only a 6 percent market share in the United States and about 3 percent worldwide, Apple is not a leading manufacturer of home computers. But the company nonetheless leads the computer industry in innovation and technological advancements, while becoming a force to be reckoned with in other industries, as well.

Apple’s success lies in its leaders’ ability to inspire and be true to their core values: challenge the status quo and empower people.

Apple inspires because it starts with why, according to Sinek. Company leaders communicate the reasons Apple exists, as well as their heartfelt motivation for creating new products that give customers new levels of freedom and power.

Apple has access to the same talent pool shared by every other computer company. Its leaders hire those who can eloquently verbalize their desire to be great. Those selected to join the company can achieve this goal because their leaders communicate passionand their “why.”

In many ways, leadership supplies oxygen to keep the fires going. When people are mired in day-to-day work details, they can lose their bearings. An effective leader makes a difference by helping people see their role in building a better future.

Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their high performance leadership development program. Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help managers manage for progress. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252.

Subscribe to Working Resources Newsletter: http://www.workingresources.com
Visit Maynard's Blog: http://www.workingresourcesblog.com  

Connect with me on these Social Media sites.

http://twitter.com/drbrusman
http://www.facebook.com/maynardbrusman

http://www.linkedin.com/in/maynardbrusman

http://www.youtube.com/user/maynardbrusman

Categories: 

How Leaders Develop Future Focus - How Far Can You See?

How Leaders Develop Future Focus

Question for Discussion – How Far in the Future Can You See?

I recently read Steve Job’s biography which I found fascinating because of his focused passion and the intense drive in his personality that motivated him to achieve greatness. Steve Job’s creativity and genius for creating products that invent the future is so inspiring. Oh Wow!

My executive coaching clients and I frequently have conversations revolved around improving emotional fluency. A CEO executive coaching client told me that Mr. Jobs developed more emotional intelligence in his later years.

I’ve learned over a twenty-five year coaching career that some leaders are much more gifted than others possessing the competency of visioning the future. Executive coaching can help enlightened leaders improve their capability to engage employees emotionally in achieving the company strategy.

How Far Can You See?

Do you look beyond what’s in front of you — especially when daily tasks take up so much time and energy?

How do you become future-oriented and still handle day-to-day challenges?

While the ability to focus on the future separates leaders from the rank-and-file, many of us fail to understand and appreciate its importance. We devote almost no time to developing this vital quality, which then becomes a huge barrier to future success.

The challenge of being forward-looking escalates with each managerial level. Front-line supervisors are expected to anticipate events about three months ahead. Mid-level managers have timelines for more complex projects and need to look three to five years into the future. Those in the executive suites must focus on goals that are often 10+ years away.

How to Develop Future Focus

How do you develop your capacity to be future-focused?

Carve out some time each week to peer into the distance and imagine what may be out there.

Start with 30 minutes a day, using the time to learn about what’s going on in your industry, with customers, with the potential future of your products and services. You can read magazines, books and/or online research.

Top executives estimate they spend only about 3 percent of their time thinking about, and getting others on board with, the critical issues that will shape their business 10 or more years down the road. It’s simply not enough time.

Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their high performance leadership development program. Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help managers manage for progress. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252.

Subscribe to Working Resources Newsletter: http://www.workingresources.com
Visit Maynard's Blog: http://www.workingresourcesblog.com  

Connect with me on these Social Media sites.

http://twitter.com/drbrusman
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Future Focus - What People Want from Leaders

Future Focus - What People Want from Leaders

Question for Discussion – Why is the competency of “forward-looking” so important for leaders?

I recently read Steve Job’s biography which I found fascinating because of his creativity and the complexity of his personality that motivated him to achieve greatness. Steve Job’s passion and genius for creating products that invent the future is so inspiring. Oh Wow!

My executive coaching clients and I frequently have conversations about how marketing with a focus on the future is so much easier when your business is aligned with your values and purpose. I’ve learned over a twenty-five year coaching career that some leaders are much more gifted than others with the competency of visioning the future. Executive coaching can help enlightened leaders improve their capability to develop an agile and compelling strategy.

What People Want from Leaders

Leadership professors Barry Posner and Jim Kouzes, after surveying thousands of people on ideal leadership qualities, reveal that the ability to look forward is second only to honesty as the most admired trait.

On average, 70 percent of workers worldwide select “forward-looking” as a key leadership competency. Think about the leaders you’ve followed or admired.The great ones are visionaries who serve as custodians of the future. You want to partner with leaders who can create a better future.

As we age, gain more experience and move up the organizational hierarchy, our desire for a forward-looking leader increases, according to Posner and Kouzes. While only about one-third of undergraduate college students ranked “forward-looking” among their most important leadership attributes, more than 90 percent of senior executives had added it to their lists.

Some leaders are naturally future-oriented; many others excel as executors or talent managers. Still others shine at getting things done and making things happen; others bring out the best in people.

While achieving great results with people is always rewarding, it’s not enough for promotion to higher levels of responsibility and leadership. To take that step, you must expand your ability to communicate a vision for the future. Forward-looking leaders can spot opportunities in their day-to-day work, and they excel at anticipatory thinking.

Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their high performance leadership development program. Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help managers manage for progress. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252.

Subscribe to Working Resources Newsletter: http://www.workingresources.com
Visit Maynard's Blog: http://www.workingresourcesblog.com  

Connect with me on these Social Media sites.

http://twitter.com/drbrusman
http://www.facebook.com/maynardbrusman

http://www.linkedin.com/in/maynardbrusman

http://www.youtube.com/user/maynardbrusman

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Focus on the Future - How to Be More Forward-Looking

Question for Discussion – How important is focusing on the future for leaders?


My wife bought me a copy of Steve Job’s autobiography which I found fascinating on so many levels. Steve Job’s intensity, focus, passion and genius for creating products that invent the future is so inspiring. Wow!

My executive coaching clients frequently have conversations about how marketing with a focus on the future is so much easier when your business is aligned with your values and purpose. I’ve learned over a long coaching career that some of my leaders are much more gifted than others with the competency of visioning the future. Executive coaching can help enlightened leaders improve their capability to develop a compelling strategy.

Focus on the Future

What single quality differentiates high-potential leaders from ordinary contributors in an organization?

It’s their ability to be forward-looking and focus on the future.
To become a better leader or distinguish yourself as someone primed for promotion, you’ll want to develop your capacity to envision the future.

Focusing on the future sets leaders apart. The capacity to imagine and articulate exciting future possibilities is a defining competency — perhaps the most important one, next to honesty.

In The Leadership Code (Harvard School of Business Press, 2009), Dave Ulrich, Norm Smallwood and Kate Sweetman reviewed leadership theory and distilled leadership competencies into five overarching roles:

  1. Strategist — Leaders shape the future.
  2. Executor — Leaders make things happen.
  3. Talent manager — Leaders engage today’s talent.
  4. Human capital developer — Leaders build the next generation.
  5. Personal proficiency — Leaders invest in their own development.

While leadership has evolved over time, these five areas of focus have remained constant as key functions of effective leaders, across all industries. Leaders must be able to answer the question, “Where are we going?”

We look to our leaders to envision a future, figure out where the organization must go to succeed, evaluate ideas for pragmatism and determine if they fit the company’s core mission. Leaders focus on how people, money, resources and organizational capabilities will work together to move from the present to a desired future.

To become a strategist, your thinking must be future-oriented. You’ll need to become intensely curious about trends, both inside and outside your organization’s field. You’ll need a systematic way of staying informed and tracking changes. This requires you to engage everyone in the organization and collect new ideas from various sources. Invite everyone to participate in creating a better future.

Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their high performance leadership development program. Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help managers manage for progress. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders. Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252.

Subscribe to Working Resources Newsletter: http://www.workingresources.com
Visit Maynard's Blog: http://www.workingresourcesblog.com  

Connect with me on these Social Media sites.

http://twitter.com/drbrusman
http://www.facebook.com/maynardbrusman

http://www.linkedin.com/in/maynardbrusman

http://www.youtube.com/user/maynardbrusman

Categories: 

Inside the Mind at Work – Facilitating Progress and Dealing with Setbacks

Inside the Mind at Work

Question for Discussion: How important is focusing on small wins in motivating employees?

The topic of controlling bosses and perceived negativity comes up quite often in my executive coaching sessions. My clients want to have more input into decision-making and how work is done to stay engaged. It’s human nature that most people seek positive feedback on their progress to perform at their best.

I often suggest to my coaching clients that in-the-moment positive feedback based on progress helps motivate people. It can also help avoid those outdated performance evaluation meetings where people can be demoralized and become disengaged by negative performance feedback not balanced by a higher ratio of positive comments.

Facilitating Progress

When you focus on small wins and facilitate progress, your employees will find the energy and drive required to perform optimally.

Two key forces enable progress:

1. Catalysts—Events that directly advance project work, such as:

a. Clear goals

b. Autonomy

c. Resources, including time

d. Reviewing lessons from errors and success

e. Free flow of ideas

2. Nourishers—Interpersonal events that uplift workers, including:

a. Encouragement and support

b. Demonstrations of respect

c. Collegiality

Dealing with Setbacks

Three events undermine people’s inner work lives:

1. Setbacks—The biggest downer, yet inevitable in any sort of meaningful work

2. Inhibitors—Events that directly hinder project work

3. Toxins—Interpersonal events that undermine the people doing the work

Negative events carry a greater impact than positive ones. We pay more attention to them, remember them, and spend more time thinking and talking about them.

That’s why it’s so important for managers and team leaders to counteract negative events with positive perceptions and comments. Research shows it takes three positive messages to balance a negative one.

Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their high performance leadership development program. Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help managers manage for progress. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders.  Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252.

Subscribe to Working Resources Newsletter: http://www.workingresources.com
Visit Maynard's Blog: http://www.workingresourcesblog.com  

Connect with me on these Social Media sites.
http://twitter.com/drbrusman

http://www.facebook.com/maynardbrusman

http://www.linkedin.com/in/maynardbrusman

http://www.youtube.com/user/maynardbrusman

Categories: 

Inside the Mind at Work – What Really Motivates Us?

Question for Discussion – How important is managing for progress?

The topics of performance evaluations and feedback come up quite often in my executive coaching sessions. It’s human nature that people want to know where they stand.

I often suggest to my coaching clients that in-the-moment feedback based on progress helps motivate people. It can also help avoid those tense performance evaluation meetings where people can be demoralized and become disengaged by negative performance feedback.

What Really Motivates Us?

If you lead knowledge workers, you likely employ these conventional management practices:

  • Recruit the best talent.
  • Provide appropriate incentives.
  • Give stretch assignments to develop talent.
  • Use emotional intelligence to connect with each individual.
  • Review performance carefully.

Unfortunately, you may miss the most fundamental source of leverage: managing for progress. Recognizing even the smallest win has a more powerful impact than virtually anything else.

In a survey by Amabile and Kramer, 669 managers ranked five factors that could influence motivation and emotions at work:

1. Recognition

2. Incentives

3. Interpersonal support

4. Clear goals

5. Support for making progress in the work

Managers incorrectly ranked “support for making progress” dead last, with most citing “recognition for good work” as the most important motivator.

Your ability to focus on progress is paramount. Video-game designers excel at this mission, hooking players on the steady pace of progress bars.

Emotionally intelligent and socially intelligent organizations provide executive coaching as part of their high performance leadership development program. Working with a seasoned executive coach and leadership consultant trained in emotional intelligence and incorporating assessments such as the Bar-On EQ-I, CPI 260 and Denison Culture Survey can help managers manage for progress. You can become a leader who models emotional intelligence and social intelligence, and who inspires people to become fully engaged with the vision, mission and strategy of your company or law firm.

About Dr. Maynard Brusman

Dr. Maynard Brusman is a consulting psychologist, executive coach and trusted advisor to senior leadership teams. He is the president of Working Resources, a leadership consulting and executive coaching firm. We specialize in helping San Francisco Bay Area companies and law firms assess, select, coach, and retain emotionally intelligent leaders. Maynard is a highly sought-after speaker and workshop leader. He facilitates leadership retreats in Northern California and Costa Rica. The Society for Advancement of Consulting (SAC) awarded Dr. Maynard Brusman "Board Approved" designations in the specialties of Executive Coaching and Leadership Development.

For more information, please go to http://www.workingresources.com, write to mbrusman@workingresources.com, or call 415-546-1252.

Subscribe to Working Resources Newsletter: http://www.workingresources.com
Visit Maynard's Blog: http://www.workingresourcesblog.com  

Connect with me on these Social Media sites.

http://twitter.com/drbrusman
http://www.facebook.com/maynardbrusman

http://www.linkedin.com/in/maynardbrusman

http://www.youtube.com/user/maynardbrusman

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