Customer Service

Category: Customer Service

The least expensive way to differentiate yourself from your toughest competition is to deliver world class customer service. Unfortunately, if you ask most employees just what constitutes world class customer service, they cannot answer.

Category: Customer Service

When you begin to think about acquiring and keeping customers for life, you need to think about the particular types of customers for whom your competitive advantage is so important that they would be poorly served by using anyone else’s product or service.

Category: Customer Service

It seems everywhere you turn these days, you hear someone else telling you about how the importance of customers: Your call is important to us. We're listening to our customers. We need your customer feedback. With all these people focused on the customer, you'd think things would be pretty darn good for those of us on the customer side – especially in light of the recent recession and tough economic times. But if my recent experience is any indication, the message that customer-facing personnel are there to actually help the customer somehow isn't getting through.